Privacy Policy

1. Introduction

At Head For The Hills — Equity Real Estate ("we," "us," or "our"), founded by Kevin and Genevieve Hill and brokered through Equity Real Estate, we are committed to respecting and protecting the privacy of our website visitors, clients, and prospective buyers and sellers. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit head4thehills.net or communicate with our real estate team.

2. Information We Collect

We may collect information about you in a variety of ways:

• Direct Inquiries & Contact Forms: When you submit an inquiry through our contact form, request a home valuation, or schedule a consultation, we collect your name, email address, phone number, location preferences, and any details you share regarding your real estate goals.
• Telephony & SMS Inquiries: When you call or send a text message to our direct team number (435.776.0123), we collect your phone number, name, and message content to respond to your request.
• Automated Browsing Telemetry: When you navigate our site, we automatically collect device information, browser type, operating system, IP address, referral URLs, page engagement duration, and navigation pathways via cookies and Google Analytics.

3. How We Use Your Information

We use the information we collect for legitimate real estate business purposes, including:

• Providing real estate consulting, property searches, comparative market analyses (CMAs), and transaction guidance across Utah's Wasatch Front.
• Responding promptly to your questions, scheduling property showings, and communicating via phone, text, or email.
• Delivering customized market updates, neighborhood guides, and new listing alerts that match your criteria.
• Monitoring website traffic patterns, user engagement, and performance to improve site navigation and usability.
• Fulfilling legal and regulatory requirements applicable to licensed Utah real estate professionals.

4. Google Analytics & Cookies

We utilize Google Analytics 4 (GA4) (Measurement ID: G-M5LFHNVFYZ) to understand how visitors interact with our website. GA4 collects information such as how often users visit, what pages they view, and what other websites they visited prior to coming to our site.

Google Analytics places a persistent cookie on your web browser to identify you as a unique user the next time you visit. Google's ability to use and share information collected by Google Analytics about your visits is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You may prevent Google Analytics from recognizing you on return visits by disabling cookies in your browser settings or installing the Google Analytics Opt-out Browser Add-on.

5. SMS & Mobile Messaging Disclosures (10DLC & TCPA Compliance)

We value your privacy and are committed to transparent mobile communication standards:

• Consent: By providing your phone number on our website forms or initiating a text message to 435.776.0123, you provide express consent to receive informational and transactional SMS messages from Head For The Hills — Equity Real Estate regarding property listings, market updates, consultation scheduling, and transaction milestones.
• Frequency & Rates: Message frequency varies based on your active real estate journey and search criteria. Standard message and data rates may apply from your mobile carrier.
• Opting Out: You may opt out of receiving SMS text messages from us at any time by replying STOP to any text message. For assistance or questions, you can reply HELP or contact us directly.
• Strict Mobile Privacy Guarantee: No mobile phone numbers or SMS consent data will be sold, rented, leased, or shared with third parties or affiliates for marketing or promotional purposes. All mobile data is strictly used by Kevin & Genevieve Hill to provide direct real estate advisory services.

6. Information Sharing & Disclosure

We do not sell, rent, trade, or otherwise commercialize your personal information. We may only share information in the following limited circumstances:

• Brokerage & Transaction Coordination: With Equity Real Estate, title companies, escrow officers, lending partners, and licensed transaction coordinators solely as necessary to facilitate and execute an active real estate transaction upon your instruction.
• Trusted Service Providers: With vetted technology vendors who host our website, manage email delivery, or provide MLS IDX listing search data, under strict confidentiality obligations.
• Legal Compliance: When required by law, subpoena, court order, or to comply with Utah Division of Real Estate regulatory audits.

7. Utah Consumer Privacy Act (UCPA) & Consumer Rights

Under the Utah Consumer Privacy Act (UCPA) and applicable privacy regulations, Utah residents have the right to:

• Confirm whether we are processing your personal data and access that data.
• Request the deletion of personal data you have provided to us.
• Obtain a portable copy of your personal data.
• Opt out of the processing of personal data for targeted advertising or the sale of personal data (we do not sell personal data).

To exercise any of these rights, please contact us at hello@head4thehills.net.

8. Data Security & Retention

We implement industry-standard technical and administrative security measures, including SSL/TLS encryption for all data transmitted across head4thehills.net, secure cloud infrastructure, and restricted administrative access. We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy and to comply with Utah Real Estate licensing record-retention requirements (typically 7 years for executed transaction files).

9. Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. When we make updates, the revised date at the top of this page will be updated. We encourage you to review this page periodically.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please reach out to us: